Funrise Named Global Master Toy Partner for Sony Pictures Animation and Amazon MGM Studios’ New Hotel Transylvania Film, The Haunting of Hotel Transylvania

New Global Toy Line to Launch Worldwide in Fall 2027 Ahead of the Film’s Theatrical Release on October 8, 2027

LOS ANGELES, Calif., [SEPTEMBER 9, 2026] — Funrise, a global toy company known for creating innovative play experiences, announced today a global master toy partnership with Sony Pictures Consumer Products for Sony Pictures Animation and Amazon MGM Studios’ The Haunting of Hotel Transylvania, the next chapter in the hit animated film series.

The $1.38 billion film franchise follows Dracula, his daughter Mavis and all their monster friends and their adventures at Hotel Transylvania – the ultimate getaway where monster families can kick back far from the human world. In this all-new installment, Drac has happily settled into retirement while Mavis takes the reins of the legendary monster hotel. But when a series of spooky and unexplained happenings sends chills through the resort, the Drac Pack embarks on its most spellbinding adventure yet: uncovering the mystery behind THE HAUNTING OF HOTEL TRANSYLVANIA.

Launching globally in Fall 2027, ahead of the theatrical release of The Haunting of Hotel Transylvania, Funrise’s new toy collection will feature fan-favorite and all-new characters from the film across dolls, mini plush, collectibles and playsets. Inspired by key settings and story moments from the movie, the line will offer a range of play experiences for kids and fans around the world. Additional product details and retail availability will be announced closer to launch.

“Hotel Transylvania has always stood out for its memorable characters, strong family relationships and distinctive mix of eerie fun and laugh-out-loud moments,” said Shipra Larson, Vice President, Global Brand Marketing, Funrise. “There’s a warmth and spirit to the franchise that makes even its strangest monsters and creatures feel lovable, and you never quite know what might happen next. We’re thrilled to partner with Sony Pictures to bring that world into kids’ hands and give them their own way to experience all the surprises and adventures it has to offer.” 

Sony Pictures Animation debuted the original Hotel Transylvania in theaters in 2012, where it grossed $355 million worldwide. The film’s success launched a global franchise, followed by Hotel Transylvania 2 and Hotel Transylvania 3: Summer Vacation, which earned $475 million and $530 million worldwide, respectively. The fourth installment, Hotel Transylvania: Transformania, premiered exclusively on Prime Video in 2022. 
 
About Funrise 
 
For over 35 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to create fun for kids of all ages by building impactful brands through innovation, creativity and imagination. We strive towards excellence in all we do to ensure our products are enjoyed by consumers throughout the world. Our portfolio consists of internal brands including GAZILLION®, EPIC SAND™, POWERSHOTS™, MIGHTY FLEET™ and more, as well as licensed properties from premier partners like Cat®, Hotel Transylvania® and other global entertainment companies. Funrise is headquartered in Sherman Oaks, CA, with additional offices and showrooms globally. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited. 
 
About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html  
 
About The Haunting of Hotel Transylvania

The $1.38 billion film franchise follows Dracula, his daughter Mavis and all their monster friends and their adventures at Hotel Transylvania – the ultimate getaway where monster families can kick back far from the human world. In this all-new installment, Drac has happily settled into retirement while Mavis takes the reins of the legendary monster hotel. But when a series of spooky and unexplained happenings sends chills through the resort, the Drac Pack embarks on its most spellbinding adventure yet: uncovering the mystery behind THE HAUNTING OF HOTEL TRANSYLVANIA.

Jennifer Kluska and Alan Hawkins are directing the fifth film with Larry Jonas producing, and Genndy Tartakovsky and Michelle Murdocca serving as executive producers.