Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put...we create fun! Funrise is the manufacturer of leading licensed power brands such as TONKA®, MY LITTLE PONY®, BABY ALIVE®, FURBY®, POUND PUPPIES®, LITTLEST PET SHOP®, TRANSFORMERS® and their core property portfolio includes Gazillion® Bubbles, Shelcore's line of pre-school toys and more, making their product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and with additional showrooms in Dallas, Minneapolis, and Bentonville. Funrise is operated by Arnie Rubin, vice chairman of Matrix and CEO of Funrise. Mr. Rubin also served as President of the International Council of Toy Industries and is the former Chairman of both the Toy Industry Foundation (T.I.F.) and the Toy Industry Association (T.I.A.). Funrise's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.