Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put... we create fun! Funrise's core property portfolio includes Gazillion® Bubbles, HEADBANGERS®, Home Arcade®, Tub Town®, Lil' Cupcake®, Sassy Stables®, Shelcore's Shake 'N Bobbles®, Sunny Steps and Play & Imagine® with leading licensed power brands such as Tonka®, National Geographic©, My Little Pony®, Baby Alive®, What A Doll® and more, making our product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with offices in Hong Kong, United Kingdom, and France with additional showrooms in Dallas, Minneapolis, Bentonville and Miami. Funrise is operated by Arnie Rubin, vice chairman of Matrix and CEO of Funrise. Mr. Rubin also serves as President of the International Council of Toy Industries and is the former Chairman of both the Toy Industry Foundation (T.I.F.) and the Toy Industry Association (T.I.A.). Funrise's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.